Christmas Appeal 2025

This year, Jamesie’s Mission Christmas Appeal is collecting toys and gifts for children and families spending Christmas in the RVI.

Being in hospital over the holidays can be especially hard, so our mission is to spread a little joy, comfort, and festive cheer. Every donation, big or small, helps make sure that no child misses out on the magic of Christmas, even while in hospital.

Last year, in our very first appeal, we were overwhelmed by the kindness of our community and were able to donate over 500 gifts to the RVI. The smiles, gratitude, and joy those presents brought have inspired us to make this year’s appeal even bigger and better.

And this year, we’re making it extra magical, Santa and Mrs Claus will be making a special appearance to support the pack and deliver day, helping to bring gifts onto the wards in person and share festive cheer with children and families.

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HOW TO GET INVOLVED

donate a gift
direct

You can play a part in bringing Christmas magic to the RVI by donating a gift direct. Simply choose a toy or present and drop it off with us — we’ll make sure it reaches a child or family spending Christmas in hospital.

dunelm delivering joy campaign

We’re thrilled that Dunelm has teamed up with Jamesie’s Mission through their Delivering Joy appeal, helping us reach even more children and families.

You can visit Sunderland, Team Valley and North Shields stores and pick up a tag to support our mission!

Sunderland

Team Valley

North Shields

sponsor
a gift

If you can’t drop off a toy in person, you can still make a difference by sponsoring a gift. With your donation, we’ll choose and deliver a present on your behalf, ensuring every child spending Christmas in the RVI has something special to open.

Donate

volunteer
with us

Join our team of volunteers and help us bring Christmas cheer to children and families spending the holidays in the RVI. From packing and organising gifts to delivering them with love, your time and energy will make a huge difference. Together, we can spread joy where it’s needed most.

Volunteer